About Us

Inspired by the phrase, “This item still has lots of life left,” we’re here to help families buy and sell great-quality, pre-loved children’s clothing and accessories.

Because kids grow fast, but great clothes last.

Sustainability at Heart

Australia discards 500,000 tonnes of textiles annually, and children’s clothing makes up a significant portion of this waste. At LOL, we’re turning the tide by promoting rewear, recycle, and repurpose—keeping items out of landfills and part of a circular economy.

Curated for Quality

We say no to cheap, fast fashion. Every item in our collection is carefully curated for durability, quality, and style. Whether it’s a barely-worn piece that’s outgrown too soon or a vintage gem that takes you back to your own childhood, you’ll find items that are ready to spark joy again.

Our Mission & Vision

At LOL, we’re on a mission to make sustainability accessible and help families reduce waste while saving money. Our vision is to be a key player in Australia’s circular economy, offering a platform that combines nostalgia, quality, and environmental responsibility.

Our Core Values

Great Quality, Always: Strictly no fast fashion.

Customer-Centric: Your satisfaction is our priority.

Sustainability: Rewear, recycle, repurpose.

Community Focused: Supporting local makers and families.